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    • Planning
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    • Go-To Market Strategy
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Planning

Review, identify and recommend improvements.

Foundation Documents: Planning

Every successful enterprise starts with a plan. Planning is done strategically over 3, 5 or more years. The strategic plan forms the context for the annual business plans for the coming year. The strategic plan encompasses the mission, vision, core beliefs, and assessments of market, company competitive advantages and weaknesses, with plans to leverage advantages and overcome weaknesses. The strategic plan is the document that provides the overall umbrella that all other functional areas align in order to create and maximize value. It will provide the framework for identifying the activities that create value. The strategic and business plans often provide the justification required to attract investors and support debt financings.

Services Package

Thorough review of “Foundation Documents”:

  • Mission statement – Core purpose of organization
  • Vision statement – what will company look like in 3-5 years
  • Values – what are core beliefs
  • Strategic plan, including prior plans and current plan
    • Identify strategic issues
    • Market opportunities and threats
    • Customer demand – current and future
    • SWOT analyses
  • Uniqueness, sustainability of product/service, value to customer – “protecting moat”
    • Competitive advantage
    • Ability to protect advantage
  • Assessment of staff/teams understanding of above
  • Assessment of how/if correct metrics are captured at the lowest actionable data level
    • Incorporation of metrics into compensation/incentive plans of all functional areas
  • Exit strategy – how does value get rewarded


              Deliverables:

              • Analysis of the synchronization of these primary business guiding documents – identify areas not in alignment and recommend solutions
              • Assessment of uniqueness, sustainability, value to customer
              • Assess team comprehension
              • Identify appropriateness of metrics
              • Assess/recommend ways to incorporate value-driving metrics into compensation plans
              • Assessment of valuation and what drives value
              • Exit strategy alignment
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