Go-To Market Strategy
Identifying the customer’s wants and needs.
Go-To Market Strategy
In the planning process the target audience and market has been identified. Marketing provides the arsenal of tools to inform and generate demand in the target market customers. It explains the product or service attributes that the customer simply must have. Marketing should provide the intersection of the attributes of value with the customer wants. The goal is to maximize the customer conversions into revenue. Metrics must be captured for every activity that measures the effectiveness of these processes. These metrics will be critical in developing targets and incentive plans.
Services Package
Foundation Documents: Marketing
- Do customers relate/understand Mission/Vision/Values?
- Does the product service answers intersection of customer wants and needs
- Can the product/service be priced to satisfy customers at a profitable level
- Where to find customers
- How reached
- Target market analyses
- Potential
- Customer economics
- Customer motivations to buy
- Service requirements
- Delivery optimization
- Follow-up after sale process
- Conversion rate assumptions
Deliverables:
- Assessment of market potential assumptions
- Realistic assessment of revenue projections based on:
- Customer needs/wants
- Value proposition of product/service offering addressing customer needs/wants
- Sales conversion rates
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